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Wellness in the Workplace
Wellness in the Workplace with Dan Larkman & Fiona McKinnon We have 60,000 thoughts a day. 95% of those thoughts are the same we had yesterday, while 80% are negative. Keynes CEO & Founder,...
View ArticleCTV Breaks Records for 2022s Black Friday & Cyber Monday
Connected TV advertising increased brands’ conversion rate by 113% from 2021 to 2022. Brands and marketers alike have been scrambling to predict consumer behavior concerning the most recent midterm...
View ArticleConnected TV: Audience Targeting vs Content Targeting
Ah, the age-old debate of content targeting versus programmatic audience targeting for connected TV advertising. On one hand, you have content targeting, the tried and true method of buying television...
View ArticleFull Service VS Self Services
If you’re a business owner looking for some help with your marketing efforts, both full service and self service marketing support is probably toggling your efforts right now. While self service...
View ArticleInternational Women’s Day Theme is “DigitALL”
The theme for International Women’s Day 2023 is “DigitALL: Innovation and technology for gender equality” – a subject very close to the heart of everyone who works at Keynes. The theme focuses on how...
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How a Richard Branson Comment Motivated a Connected TV Pioneer
How a Richard Branson Comment Motivated a Connected TV Pioneer This episode was featured on the Second Bite Podcast, a platform that talks with top entrepreneurs and CEOs about creating valuable...
View ArticleThe Current’s Hot Seat with Keynes Digital CEO Dan Larkman
The Current hosted Keynes CEO & Founder, Dan Larkman, on its Hot Seat video series, asking him five buzz-worthy marketing questions. Find out why AI is the coolest trend of the year and why he’s...
View ArticleKeynes Digital is listed in Inc 5000
Keynes Digital is proud to announce that it has been named one of the fastest-growing private companies in America on the Inc 5000 list. This is a major accomplishment for Keynes Digital, and it is a...
View ArticleKeynes Digital & Dstillery’s Partnership
Dstillery hosted Dan Larkman, Keynes Digital CEO, on their ‘Partners Series’ to discuss why our long-standing relationship is driven by trust, custom access to data, and results for our clients. We...
View ArticleKeynes Digital Spotted on Inc. 5000 Red Carpet
October was a big month. Our team hit the road for a fantastic experience at the Inc. 5000 Winners Conference & Gala. We had the pleasure of meeting fellow entrepreneurs and businesses named in...
View ArticleBlack Friday V Cyber Monday: The Results Are In
At Keynes Digital, the holiday shopping period is both a busy and exciting time for our team as we drive sales for our clients across an array of consumer brands. The recent Black Friday and Cyber...
View ArticleGet out of line and get into Connected TV
“CPMs are a crucial barrier for some advertisers; [however], any marketer focusing on CPM over outcome is looking at the wrong thing.” Dan Larkman, CEO & Founder of Keynes Digital was interviewed...
View ArticleDecisioned Media, A CTV Buying Dream
“…[the] future is going to be very much around bidding, and I would expect more revenue going in that direction, because the yield is higher for the networks… a shift to more real-time bidding is...
View ArticleIs Google’s Cookie Deprecation Eating at You? There are Sweeter Treats Ahead.
Google announced it was phasing out third-party cookies in their Chrome browser. Change is hard. It adds a level of uncertainty and doubt, especially when it comes to our livelihood. But before we get...
View ArticleSuper Bowl LVIII Ads Steal the Spotlight
Each year, millions tune in for the TV commercials rather than the game, which leads to conversations and controversies. From heartwarming narratives to hilarious antics, these ads are critiqued for...
View ArticleChanneling Success: Mastering Ad Tracking on Streaming TV
Understanding viewership dynamics is crucial for advertisers. In an interview with The Current (full article here), Dan Larkman, founder and CEO of Keynes Digital, delves into the streaming industry’s...
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